WhatsApp is your real CRM. Here's how to make it official.
Your last three deals were negotiated in chat — prices agreed, advances promised, contracts requested. A practical playbook for turning WhatsApp deals into a pipeline you can trust.
I’m building a new consumer app every month until September 2027. Each one is an idea that failed the first time, usually because the technology wasn’t ready. Now it is.
Departures
From 9 September 2026 to 9 September 2027
| Month | App | Status |
|---|---|---|
| OCT 26 | ROOMFORGE | Departed |
| NOV 26 | Not announced yet | Boarding |
| DEC 26 | Not announced yet | Scheduled |
| JAN 27 | Not announced yet | Scheduled |
| FEB 27 | Not announced yet | Scheduled |
| MAR 27 | Not announced yet | Scheduled |
| APR 27 | Not announced yet | Scheduled |
| MAY 27 | Not announced yet | Scheduled |
| JUN 27 | Not announced yet | Scheduled |
| JUL 27 | Not announced yet | Scheduled |
| AUG 27 | Not announced yet | Scheduled |
| SEP 27 | Not announced yet | Scheduled |
Next up: app 2, launching November 2026.
App 01 · Android · In beta
Photograph a room, say what you want changed, and get that room back redesigned. Most apps like this hand you a nice picture of somebody else’s room. This one keeps yours.
Review
Living room
Redesign
Your photo
How the studio works
This started with Revenly CRM, which never moved a deal without showing you the email it was based on. RoomForge works the same way, and so will every app after it.
Every app goes back to an idea that didn’t work the first time, for a reason that no longer applies.
You pay a fixed amount. I never take a percentage of your money.
Every answer comes with how it was worked out, so you can check it yourself.
Every app’s status is on the launch board. If I ever stop working on one, the board will say so.
Notes
Your last three deals were negotiated in chat — prices agreed, advances promised, contracts requested. A practical playbook for turning WhatsApp deals into a pipeline you can trust.
Every founder blames discipline. The real problem is that traditional CRMs charge a data-entry tax that founders selling on WhatsApp and email can't afford to pay.
One email when a new app launches. That’s all I’ll send.